WHITE CLAW
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WHITE CLAW 〰️
WhiteClaw ShoreClub Mainstage was a multi-city tour that celebrated the expressive culture of the underground music scene through music, art, and good vibes.
5 CITIES.
15 GENRE-BENDING MUSIC ARTISTS.
5 LOCAL VISUAL ARTISTS.
1 GRAND FINALE AT MIAMI ART BASEL.
A WHOLE LOTTA WHITE CLAW.
Role: Associate Design Director
Agency: TEN35
Client: White Claw
Created in 2023 with:
Andrew Weigl, Brad Taylor, India Islam, Annie Lee Carroll, and Yuya Ohashi
ART + DESIGN DIRECTION
EXPERIENTIAL
Look & Feel
Legacy Content
Shot in different cities, we highlighted three artists from the program's previous iteration to serve as the launch of the 2023 campaign.
Social Content
We created over 50 unique social assets between paid, organic, and influencer channels. The content garnered 390K+ impressions and 18.8K+ engagement.
The intimate settings of each venue enabled us to curate the experience and maintain a steady flow of the crowd to handle the abundant RSVPs.
