THE MIDDLE OF EVERYTHING
THE MIDDLE OF EVERYTHING
Celebrating a state with a rich heritage and a modern vision, the new Illinois Office of Tourism brand identity reflects Illinois' position of being at the 'middle of everything' both culturally and geographically.
Role: Senior Designer
Agency: OKRP
Created in 2020 with:
Marian Williams, Margaret Kots, Jen Bills, Angela Coster, Chelsea Coolsaet, Andrea Knowles, Dan Eggert, and Max Forster
BRAND IDENTITY
![IOT_Logo_2.jpeg](https://images.squarespace-cdn.com/content/v1/63309e677d54275becf37b6a/51d2df35-34a4-4b3c-b596-0c625ab2892e/IOT_Logo_2.jpeg)
![IOT_Logo_3.jpeg](https://images.squarespace-cdn.com/content/v1/63309e677d54275becf37b6a/dec4ff1a-5128-4611-bf9b-33ae65a50a44/IOT_Logo_3.jpeg)
![IOT_Logo_4.jpeg](https://images.squarespace-cdn.com/content/v1/63309e677d54275becf37b6a/9313817b-11c4-443c-9040-50367ec4900b/IOT_Logo_4.jpeg)
![IOT_Logo_5.jpeg](https://images.squarespace-cdn.com/content/v1/63309e677d54275becf37b6a/29bee6f5-db0e-4ec5-b447-7a6f1ec90e19/IOT_Logo_5.jpeg)
![pin.gif](https://images.squarespace-cdn.com/content/v1/63309e677d54275becf37b6a/11bffd37-c267-4284-8ec3-b191a1e5745e/pin.gif)
![IOT_Logo_6.jpeg](https://images.squarespace-cdn.com/content/v1/63309e677d54275becf37b6a/01d2a76e-c49d-4c28-abcf-5cc96a6fd415/IOT_Logo_6.jpeg)