In the weeks following the murder of George Floyd, a bunch of us at OKRP came together to form Putney - a group that aims to do good work to make effective change in the Black community. Black Shop Friday is the first of such initiatives. The bold and direct tone inspires change within. We collaborated with Black excellence and passionate creatives to bring this to life. Most notably, the typeface Martin is by Vocal Type, and the photography is by Parrish Lewis.